One way or another?

One way:
   You have sinned and therefore you are condemned to eternity in the lake of fire to suffer alone forever!  If you do not fall on your knees and beg Christ for forgiveness and repent of your ways you are doomed!  God will punish you for your sins with eternal fire! You should fear for your soul!  Your only hope is in Jesus dying a horrible death on the cross for you!

Or another:
   God created you to love you and has a plan for you.  It is only in following that plan/design that you will find peace, joy and fulfillment.  Although you fail and have done bad things God offers you redemption and restoration through Jesus.  If you will surrender to Him and follow a process of discipleship He will lead you into a life greater than you imagined and that life will only get greater when you move into eternity!

Both are accurate to a point.  Both are truthful.  Both have scriptures that can back them up.  One focuses almost exclusively on the after life and the other on this life with how it leads into the after life.  Both call for change - one through fear and one through love.  One was used as the primary focus of outreach until Jesus came and used the other nearly exclusively.

Some say change that is not driven by fear is not lasting.  The bible says perfect love casts out fear.  We see people conquer fears and encourage that very thing all the time.  For love of family, country, freedom, etc. we will move past our fears to do what we want or think we need to do.  Fear will only motivate change for a short period of time - until we find something else more motivating.  Sin can be very enticing and will easily conquer fear.  Love changes for a lifetime and is not easily conquered by selfish sin.

What will your focus be in your life? Fear or love?  What about in how you reach out to others?  Whether in business or evangelism what will you use?